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Small Business Web Sites Made Easy
Contributor(s): Holzner, Steven (Author)
ISBN: 0071614818     ISBN-13: 9780071614818
Publisher: McGraw-Hill Companies
OUR PRICE:   $28.80  
Product Type: Paperback
Published: March 2009
Qty:
Annotation: Get beyond the basics with your small business Web siteThis two-color contemporary guide shows the non-technical small business owner how to launch an easily updatable, fully-functional business Web site without hiring expensive Web design professionals. Tips for search engine optimization, adding powerful Web marketing tools, enabling credit card transactions, and more are included.With Small Business Web Sites Made Easy, anyone with a basic understanding of HTML can create a compelling, powerful site that competes with anything on the Web for functionality, flexibility, security, and customer-focused interactions. The book also covers the fundamentals of sound Web-based marketing, up-to-date techniques for customer outreach and feedback, and the best solutions for commercial transactions over the Web. .
Additional Information
BISAC Categories:
- Computers | Web - Design
- Computers | Interactive & Multimedia
- Business & Economics | Small Business - General
Dewey: 006.7
LCCN: 2009003303
Physical Information: 0.55" H x 7.82" W x 8.04" (0.85 lbs) 272 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.


Bring in more customers with your own web site

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer

  • Learn essential HTML skills
  • Plan your site architecture
  • Add style to your web site using Cascading Style Sheets (CSS)
  • Make your pages come alive with JavaScript elements
  • Increase leads, conversions, and sales using search engine optimization (SEO)
  • Set up pay-per-click advertising, including Google AdWords
  • Track metrics with hit meters
  • Market your site on Facebook
  • Create a shopping cart and enable credit card transactions

Contributor Bio(s): Holzner, Steven: - Steven Holzner is the award-winning author of numerous computer books, including Ajax: A Beginner's Guide and PHP: The Complete Reference. He's been a contributing editor for PC Magazine, teaches programming classes at Fortune 500 companies, and has been on the faculty at Cornell University and MIT.