Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines Contributor(s): Gilmore, Glen (Author) |
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ISBN: 0071799605 ISBN-13: 9780071799607 Publisher: McGraw-Hill Companies OUR PRICE: $40.85 Product Type: Paperback - Other Formats Published: December 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Business Law - Business & Economics | E-commerce - Internet Marketing - Law | Media & The Law |
Dewey: 658.872 |
LCCN: 2014027211 |
Physical Information: 0.5" H x 6" W x 8.1" (0.70 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers. -- MARK SCHAEFER, bestselling author of Return on Influence Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right. -- PETER METHOT, managing director of executive education at Rutgers Business School A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success. -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear |
Contributor Bio(s): Gilmore, Glen: - Glen Gilmore, Esq., is a social media marketing strategist, educator, and attorney, who is a Forbes Top 50 Social Media Power Influencer and an Onalytica Top 100 Thought Leader. Named a "Twitter powerhouse" by the Huffington Post, he teaches social media law and digital marketing at Rutgers University. |