MP Taking Sides: Marketing with Powerweb Contributor(s): Macchiette, Barton (Author), Roy, Abhijit (Author), Macchiette Bart (Author) |
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ISBN: 0072474491 ISBN-13: 9780072474497 Publisher: Dushkin/McGraw-Hill OUR PRICE: $32.78 Product Type: Paperback Published: November 2000 Annotation: This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today. Packaged with PowerWeb: Marketing. PowerWeb: Marketing is a password-protected Web site that offers professors a turnkey solution for adding the Internet to a course. It includes current articles from Annual Editions: Marketing, curriculum-based materials, weekly updates with assessment, informative and timely world news, refereed Web links, research tools, student study tools, interactive exercises, and much more. |
Additional Information |
BISAC Categories: - Education |
Series: Taking Sides |
Physical Information: 0.82" H x 6.26" W x 9.4" (1.22 lbs) 400 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Offers a debate style designed to introduce students to controversies in marketing. The readings in this title represent the arguments of leading business professionals and marketing researchers. It includes articles from Annual Editions: marketing, curriculum-based materials, world news, refereed Web links, research tools, and study tools. |