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Career Companion: Marketing
Contributor(s): Contemporary (Author)
ISBN: 0076610772     ISBN-13: 9780076610778
Publisher: McGraw-Hill Companies
OUR PRICE:   $40.38  
Product Type: Paperback
Published: October 2011
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Careers - General
- Business & Economics | Marketing - General
Dewey: 658.800
LCCN: 2012406598
Physical Information: 0.3" H x 8.3" W x 10.6" (0.25 lbs) 96 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

McGraw-Hill Workforce's Career Companion series provides up to date career information and contextualized skill practice to help learners explore and prepare for careers. Marketing, Sales, and Service introduces readers to this career cluster by exploring career pathways and jobs within the field, education and training requirements, work environments, and current industry trends. Preparation for career readiness and success in marketing careers is provided through applied workplace skills practice using real-world scenarios set within the industry.

Features:

  • Brief descriptions of current high-growth jobs, with projections of changes in the industry over time
  • Industry-specific education and training resources to prepare for careers
  • Tips and techniques for finding employment within the industry
  • Identification of the key academic skills needed to be successful within the industry
  • Opportunities to practice and apply key career readiness skills in reading, mathematics, and locating information, contextualized to industry-specific careers
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