| Marketing Contributor(s): Grewal, Dhruv (Author), Levy, Michael (Author) |
|
 |
ISBN: 0077451007 ISBN-13: 9780077451004 Publisher: Irwin/McGraw-Hill OUR PRICE: $150.58 Product Type: Loose Leaf - Other Formats Published: January 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Lexile Measure: 1360 |
| Physical Information: 1.1" H x 8.3" W x 10.8" (3.15 lbs) |
| Descriptions, Reviews, Etc. |
| Publisher Description: Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts. |
