| Glencoe Marketing Essentials Student Edition Contributor(s): Farese, Lois Schneider (Author), Kimbrell, Grady (Author), Woloszyk, Carl A. (Author) |
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ISBN: 0078612578 ISBN-13: 9780078612572 Publisher: McGraw-Hill/Glencoe OUR PRICE: $120.18 Product Type: Hardcover Published: April 2005 Annotation: "Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Physical Information: 1.43" H x 8.64" W x 11.2" (4.53 lbs) 853 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned. |