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Corporate Strategy, Public Policy and New Technologies: Philips and the European Consumer Electronics Industry
Contributor(s): Dai, Xiudian (Author), Thomas, Howard (Editor)
ISBN: 008042581X     ISBN-13: 9780080425818
Publisher: Pergamon
OUR PRICE:   $113.99  
Product Type: Hardcover
Published: April 1996
Qty:
Annotation: Based on in-depth study of the electronics giant Philips, Corporate Strategy, Public
Policy and New Technologies examines the key factors which have determined the
success or failure of new technologies and the global competitiveness of firms within a major
European consumer industry. Drawing on the insights gained from intensive empirical
research into the company's growth, structure and competitive strategy, the book traces the
reciprocal influences of Philips and of European Community policymaking on each other and
on the development of the industry since the 1970s.

The core of the book focuses on
detailed case studies of three major technological initiatives, and analyses the reasons for
their success or failure: the European VCR (Video Cassette Recorder) industry and Philips'
VCR 2000 format; Philips and the development of the European HDTV (High Definition
Television) system; and Philips' CD-i (Compact Disc-interactive) project. All three studies
raise important issues of competition, collaboration, technology and the role of public policy,
with a firm theoretical grounding in the most relevant and up-to-date academic
research.

In addition to providing an instructive analysis of the performance of an industry
at the levels of the firm, the state and the European Community, the book emphasises that the
strategies and policies discussed were adopted largely in response to the global challenge
from the USA and, above all, Japan.
Additional Information
BISAC Categories:
- Business & Economics | Industries - General
- Business & Economics | Entrepreneurship
- Science | History
Dewey: 338.476
LCCN: 95026100
Series: Language & Communication Library
Physical Information: 0.88" H x 6.14" W x 9.21" (1.53 lbs) 372 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Based on in-depth study of the electronics giant Philips, Corporate Strategy, Public Policy and New Technologies examines the key factors which have determined the success or failure of new technologies and the global competitiveness of firms within a major European consumer industry. Drawing on the insights gained from intensive empirical research into the company's growth, structure and competitive strategy, the book traces the reciprocal influences of Philips and of European Community policymaking on each other and on the development of the industry since the 1970s. The core of the book focuses on detailed case studies of three major technological initiatives, and analyses the reasons for their success or failure: the European VCR (Video Cassette Recorder) industry and Philips' VCR 2000 format; Philips and the development of the European HDTV (High Definition Television) system; and Philips' CD-i (Compact Disc-interactive) project. All three studies raise important issues of competition, collaboration, technology and the role of public policy, with a firm theoretical grounding in the most relevant and up-to-date academic research. In addition to providing an instructive analysis of the performance of an industry at the levels of the firm, the state and the European Community, the book emphasises that the strategies and policies discussed were adopted largely in response to the global challenge from the USA and, above all, Japan.