| Relationships and Networks in International Markets Contributor(s): Gemunden, H. G. (Editor), Ritter, Thomas (Editor), Walter, Achim (Editor) |
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ISBN: 0080430635 ISBN-13: 9780080430638 Publisher: Pergamon OUR PRICE: $168.14 Product Type: Hardcover Published: March 1998 Annotation: The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here. |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Exports & Imports - Business & Economics | Economics - General |
| Dewey: 658.848 |
| LCCN: 97034630 |
| Series: Series in International Business and Economics |
| Physical Information: 1.06" H x 6.14" W x 9.21" (1.86 lbs) 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here. |