| Managing Markets and Customers: Revised Edition Revised Edition Contributor(s): Elearn (Author) |
|
 |
ISBN: 0080557392 ISBN-13: 9780080557397 Publisher: Routledge OUR PRICE: $60.79 Product Type: Paperback - Other Formats Published: January 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Human Resources & Personnel Management - Business & Economics | Management - General - Business & Economics | Training |
| Dewey: 658 |
| Series: Management Extra |
| Physical Information: 0.2" H x 5.1" W x 12" (1.75 lbs) 132 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference. |
