Reputation Management Revised Edition Revised Edition Contributor(s): Elearn (Author) |
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ISBN: 0080557422 ISBN-13: 9780080557427 Publisher: Routledge OUR PRICE: $56.95 Product Type: Paperback - Other Formats Published: December 2008 |
Additional Information |
BISAC Categories: - Business & Economics | Human Resources & Personnel Management - Business & Economics | Management - General - Business & Economics | Training |
Dewey: 338 |
Series: Management Extra |
Physical Information: 112 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation. |