| Web Dragons: Inside the Myths of Search Engine Technology Contributor(s): Witten, Ian H. (Author), Gori, Marco (Author), Numerico, Teresa (Author) |
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ISBN: 0123706092 ISBN-13: 9780123706096 Publisher: Morgan Kaufmann Publishers OUR PRICE: $43.51 Product Type: Paperback - Other Formats Published: November 2006 Annotation: This book introduces the changing ways in which information on the Web is located, and how what is presented is determined. It presents the problems of Web spam and of the current approach to Web searching, and offers solutions that give power to users rather than to the advertisers and the search engines. |
| Additional Information |
| BISAC Categories: - Computers | Internet - General - Computers | System Administration - Storage & Retrieval - Computers | Databases - General |
| Dewey: 025.04 |
| LCCN: 2006023512 |
| Series: Morgan Kaufmann Series in Multimedia and Information Systems |
| Physical Information: 0.65" H x 7.46" W x 9.16" (1.31 lbs) 284 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Web Dragons offers a perspective on the world of Web search and the effects of search engines and information availability on the present and future world. In the blink of an eye since the turn of the millennium, the lives of people who work with information have been utterly transformed. Everything we need to know is on the web. It's where we learn and play, shop and do business, keep up with old friends and meet new ones. Search engines make it possible for us to find the stuff we need to know. Search engines -- web dragons -- are the portals through which we access society's treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? What's coming tomorrow, and can we influence it? As we witness the dawn of a new era, this book shows readers what it will look like and how it will change their world. Whoever you are: if you care about information, this book will open your eyes and make you blink. |