| Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization Contributor(s): Loshin, David (Author), Reifer, Abie (Author) |
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ISBN: 0124105432 ISBN-13: 9780124105430 Publisher: Morgan Kaufmann Publishers OUR PRICE: $29.65 Product Type: Paperback Published: November 2013 |
| Additional Information |
| BISAC Categories: - Computers | Enterprise Applications - Business Intelligence Tools - Business & Economics | Customer Relations - Computers | Information Technology |
| Dewey: 658.812 |
| LCCN: 2012361355 |
| Physical Information: 0.22" H x 6" W x 9" (0.34 lbs) 108 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail. |