| International Business: A Managerial Perspective Revised Edition Contributor(s): Griffin, Ricky (Author), Pustay, Mike (Author), Pustay, Michael (Author) |
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ISBN: 0133506290 ISBN-13: 9780133506297 Publisher: Pearson OUR PRICE: $291.32 Product Type: Hardcover - Other Formats Published: January 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - General |
| Dewey: 658.049 |
| LCCN: 2013022579 |
| Physical Information: 1" H x 8.6" W x 10.9" (3.20 lbs) 624 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. KEY TOPICS: An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, Accounting, and Political Environments; The Role of Culture; Ethics and Social Responsibility in International Business; International Trade and Investment; The International Monetary System and the Balance of Payments; Foreign Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation Among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International BusinessInternational Marketing; International Operations Management; International Financial Management; International Human Resource Management and Labor Relations MARKET: For any professional conducting business internationally. |