| Essentials of Strategic Management Contributor(s): Hunger, J. (Author), Wheelen, Thomas (Author) |
|
 |
ISBN: 0136006698 ISBN-13: 9780136006695 Publisher: Pearson OUR PRICE: $170.99 Product Type: Paperback - Other Formats Published: July 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning |
| Dewey: 658.401 |
| LCCN: 2010007380 |
| Physical Information: 0.4" H x 6.9" W x 9.1" (0.60 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs. KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis MARKET: For professionals in fields of strategic planning and competitive strategy. |