| Digital Strategies: Data-Driven Public Relations, Marketing, and Advertising Contributor(s): Luttrell, Regina (Author), Emerick, Susan (Author), Wallace, Adrienne (Author) |
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ISBN: 0190925434 ISBN-13: 9780190925437 Publisher: Oxford University Press, USA OUR PRICE: $32.66 Product Type: Loose Leaf - Other Formats Published: March 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies |
| Dewey: 658.872 |
| LCCN: 2023288439 |
| Physical Information: 0.7" H x 6" W x 9" (1 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession. |