| Why People Buy Contributor(s): O'Shaughnessy, John (Author) |
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ISBN: 0195040872 ISBN-13: 9780195040876 Publisher: Oxford University Press, USA OUR PRICE: $97.02 Product Type: Paperback - Other Formats Published: December 1989 Annotation: Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Consumer Behavior - General |
| Dewey: 658.834 |
| LCCN: 86012511 |
| Physical Information: 0.44" H x 5.36" W x 8.03" (0.40 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is must reading for anyone involved in selling or buying. |
