| Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition Contributor(s): Jamieson, Kathleen Hall (Author) |
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ISBN: 0195089421 ISBN-13: 9780195089424 Publisher: Oxford University Press, USA OUR PRICE: $25.64 Product Type: Paperback - Other Formats Published: June 1996 Annotation: In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropriately, on the powerful media campaigns of the post-war period. 40 halftone illustrations. |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - General - History | United States - General - Political Science | Political Process - Campaigns & Elections |
| Dewey: 324.709 |
| LCCN: 95-13339 |
| Lexile Measure: 1360 |
| Physical Information: 1.6" H x 5.2" W x 8" (1.45 lbs) 608 pages |
| Themes: - Chronological Period - 20th Century |
| Descriptions, Reviews, Etc. |
| Publisher Description: Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising. |