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Charging Ahead
Contributor(s): Sherman, Joe (Author)
ISBN: 0195094794     ISBN-13: 9780195094794
Publisher: Oxford University Press, USA
OUR PRICE:   $68.40  
Product Type: Hardcover - Other Formats
Published: October 1998
Qty:
Annotation: The engaging story of James Worden's struggle to produce the first commercially successful electric car. 19 illustrations.
Additional Information
BISAC Categories:
- Transportation | Automotive - History
- Nature | Environmental Conservation & Protection - General
- Biography & Autobiography | Business
Dewey: 629.229
LCCN: 98023216
Physical Information: 0.82" H x 6.34" W x 9.34" (1.26 lbs) 240 pages
Themes:
- Topical - Ecology
 
Descriptions, Reviews, Etc.
Publisher Description:
Charging Ahead is a classic tale of perseverance against daunting odds in the pursuit of a personal dream--and an environmental revolution.
You'd have to be a fool to market a consumer electric car, let alone challenge the big three auto makers with a little start up company. But MIT graduate James Worden, with his girlfriend and a handful of audacious engineers, did both and he's well on his way to success. In this marvelous
narrative, business writer Joe Sherman vividly describes how Worden and his team built the world's most advanced EV (electric vehicle), the Sunrise. Combining insightful biography with the best of science and business writing, Sherman captures not only Worden's own gripping story, but also the
technical challenge of designing an electric car in an age of anxiety over the environment. He depicts Worden's fascination with EVs from childhood (he built his award winning first electric car in high school), tracing it through his monomaniacal career at MIT, where he organized a student team
that built EVs for races worldwide, to the founding of Solectria, a company committed to building a consumer electric car. Sherman shows how, despite all the obstacles, Solectria eventually lined up such strategic partners as the Pentagon on its way to producing the Sunrise a lightweight,
all-composite, high tech commuter car. The Sunrise would triumph over rivals from the Big Three in the 7th American Tour de Sol, and later travel from Boston to New York on a single battery charge.
Charging Ahead is an engaging story of James Worden's struggle to succeed with idealism, energy, and technological superiority against seemingly impossible odds.