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Elite Authenticity: Remaking Distinction in Food Discourse
Contributor(s): Mapes, Gwynne (Author)
ISBN: 0197533450     ISBN-13: 9780197533451
Publisher: Oxford University Press, USA
OUR PRICE:   $39.89  
Product Type: Paperback - Other Formats
Published: June 2021
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Linguistics - Sociolinguistics
- Social Science | Agriculture & Food
- Social Science | Anthropology - Cultural & Social
Dewey: 394.120
LCCN: 2020049211
Physical Information: 0.9" H x 6.8" W x 9.9" (1.25 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Food plays a central role in the production of culture and is likewise a powerful resource for the representation and organization of social order. Status is asserted or contested through both the materiality of food (its substance, its raw economics, and its manufacture or preparation) and
through its discursivity (its marketing, staging, and the way it is depicted and discussed). This intersection of materiality and discursivity makes food an ideal site for examining the place of language in contemporary class formations, and for engaging cutting-edge debates in sociolinguistics on
language materiality.

In Elite Authenticity, Gwynne Mapes integrates theories of mediatization, materiality, and authenticity in order to explore the discursive production of elite status and class inequality in food discourse. Relying on a range of methodological approaches, Mapes examines restaurant reviews and
articles published in the New York Times food section; a collection of Instagram posts from @nytfood; ethnographically-informed fieldwork in four renowned Brooklyn, NY, restaurants; and a recorded dinner conversation with six food-enthusiasts. Across these varied genres of data, she demonstrates how
a discourse of "elite authenticity" represents a particular surfacing of rhetorical maneuvers in which distinction is orchestrated, avowed/disavowed, and circulated.

Elite Authenticity takes a multimodal critical discourse analysis approach, drawing on theories from linguistics, food and cultural studies, anthropology, sociology, and philosophy. Its presentation and analysis of aural, visual, spatial, material, and embodied discourse will be of interest to
scholars and students of communication studies, critical discourse studies, sociolinguistics, linguistic anthropology, and cultural geography.