| Foundations of Corporate Success: How Business Strategies Add Value Contributor(s): Kay, John (Author) |
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ISBN: 019828781X ISBN-13: 9780198287810 Publisher: Oxford University Press, USA OUR PRICE: $223.25 Product Type: Hardcover - Other Formats Published: March 2003 |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Strategic Planning - Business & Economics | Leadership |
| Dewey: 658.401 |
| LCCN: 92033883 |
| Lexile Measure: 1300 |
| Physical Information: 1.37" H x 6.32" W x 9.22" (1.95 lbs) 434 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business successful? |