| Social Marketing and Public Health: Theory and Practice Contributor(s): French, Jeff (Editor) |
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ISBN: 0198717695 ISBN-13: 9780198717690 Publisher: Oxford University Press, USA OUR PRICE: $55.10 Product Type: Paperback - Other Formats Published: April 2017 |
| Additional Information |
| BISAC Categories: - Medical | Public Health - Medical | Epidemiology |
| LCCN: 2016952282 |
| Physical Information: 0.6" H x 6.7" W x 9.6" (1.05 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health provides up-to-date thinking on these developments. It introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as social marketing on a small budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. This is a practical 'how to' guide for those interested in understanding and applying social marketing principles to their public health practice and strategies. It sets out a compelling case for a more citizen-, patient-, or client-focused approach to promoting health and preventing disease. Empowering citizens by understanding their needs and working together to create healthy communities is the core of good social marketing practice - this is both reflected and promoted in this book. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields. |