| Creating Corporate Reputations: Identity, Image, and Performance Contributor(s): Dowling, Grahame (Author) |
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ISBN: 0199252203 ISBN-13: 9780199252206 Publisher: Oxford University Press, USA OUR PRICE: $61.75 Product Type: Paperback - Other Formats Published: August 2002 Annotation: Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Public Relations - Business & Economics | Marketing - General |
| Dewey: 659.2 |
| Physical Information: 0.7" H x 6.5" W x 9.16" (1.08 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. |
