| Marketing Communication: New Approaches, Technologies, and Styles Contributor(s): Kimmel, Allan J. (Editor) |
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ISBN: 0199276943 ISBN-13: 9780199276943 Publisher: Oxford University Press, USA OUR PRICE: $118.75 Product Type: Hardcover - Other Formats Published: January 2006 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct |
| Dewey: 658.802 |
| LCCN: 2005020569 |
| Physical Information: 0.75" H x 6.14" W x 9.21" (1.38 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals. |