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Rationality for Mortals: How People Cope with Uncertainty
Contributor(s): Gigerenzer, Gerd (Author)
ISBN: 0199747091     ISBN-13: 9780199747092
Publisher: Oxford University Press, USA
OUR PRICE:   $40.84  
Product Type: Paperback - Other Formats
Published: April 2010
Qty:
Additional Information
BISAC Categories:
- Psychology | Cognitive Psychology & Cognition
- Philosophy | Epistemology
- Language Arts & Disciplines | Linguistics - General
Dewey: 153.43
LCCN: 2010481681
Physical Information: 0.7" H x 6.1" W x 9.2" (0.83 lbs) 256 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more
rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program. This volume collects recent articles, looking at how people use fast and frugal heuristics to calculate probability and risk and make decisions. It includes the revised
articles and newly written introduction that were first published in the hardcover edition. Its appeal is to a mixture of cognitive psychologists, philosophers, economists, and others who study decision making.

Gerd Gigerenzer has created new, pathbreaking ways of thinking about human rationality. His ideas build on one another and are best seen as part of a coherent whole that is when the nature of his arguments emerges most clearly.-- Leda Cosmides, University of California Santa Barbara