| CrossTalk: Citizens, Candidates, and the Media in a Presidential Campaign Volume 1996 Contributor(s): Just, Marion R. (Author), Crigler, Ann N. (Author), Alger, Dean E. (Author) |
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ISBN: 0226420213 ISBN-13: 9780226420219 Publisher: University of Chicago Press OUR PRICE: $33.66 Product Type: Paperback - Other Formats Published: June 1996 Annotation: The most comprehensive portrait of a presidential campaign in more than a decade, "Crosstalk" focuses on the 1992 U.S. presidential race and looks at how citizens use information in the media to make their voting decisions and how politicians and the media interact to shape that information. Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. "Crosstalk" presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process. This innovative study contributes significantly to our understanding of the 1992 presidential campaign and of campaigns in general, and shows how election campaigns can play an important role in the long-term vitality of democracy. |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections |
| Dewey: 324.973 |
| LCCN: 95042190 |
| Series: American Politics and Political Economy |
| Physical Information: 1.21" H x 6.05" W x 9.1" (0.98 lbs) 324 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The most comprehensive portrait of a presidential campaign in more than a decade, Crosstalk focuses on the 1992 U.S. presidential race and looks at how citizens use information in the media to make their voting decisions and how politicians and the media interact to shape that information. Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process. This innovative study contributes significantly to our understanding of the 1992 presidential campaign and of campaigns in general, and shows how election campaigns can play an important role in the long-term vitality of democracy. |