| The Economy of Brands 2010 Edition Contributor(s): Lindemann, J. (Author) |
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ISBN: 0230232507 ISBN-13: 9780230232501 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: May 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Business & Economics | Strategic Planning |
| Dewey: 658.503 |
| Physical Information: 0.7" H x 6.4" W x 9.3" (1.00 lbs) 184 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions. |
