| Customer Experience: Future Trends and Insights 2010 Edition Contributor(s): Shaw, C. (Author), Dibeehi, Q. (Author), Walden, S. (Author) |
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ISBN: 0230247814 ISBN-13: 9780230247819 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: September 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Commercial Policy - Business & Economics | Customer Relations |
| Dewey: 658.812 |
| Physical Information: 0.7" H x 6.44" W x 9.43" (1.05 lbs) 199 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. |