| Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business 2013 Edition Contributor(s): Stroud, D. (Author), Walker, K. (Author) |
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ISBN: 0230378196 ISBN-13: 9780230378193 Publisher: Palgrave MacMillan OUR PRICE: $66.49 Product Type: Hardcover - Other Formats Published: January 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - Research - Business & Economics | Industries - Retailing |
| Dewey: 658.834 |
| Physical Information: 1" H x 6.3" W x 9.3" (1.10 lbs) 251 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. |