| Multinationals in Their Communities: A Social Capital Approach to Corporate Citizenship Projects 2007 Edition Contributor(s): Jones, I. (Author), Pollitt, M. (Author), Bek, D. (Author) |
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ISBN: 0230545688 ISBN-13: 9780230545687 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: May 2007 Annotation: Multinationals can impact significantly on the quality of social relations within the communities in which they operate. A key way they do this is through their corporate citizenship projects, funded as part of their corporate social responsibility programmes. This book analyzes the nature and effectiveness of these projects using the theoretical and empirical insights of recent social capital literature. The authors demonstrate how multinationals can play a more significant role in building socially successful communities in developing countries. |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Economics - Business & Economics | Business Ethics - Business & Economics | Strategic Planning |
| Dewey: 658.408 |
| Physical Information: 0.99" H x 5.77" W x 8.71" (1.25 lbs) 359 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries. |
