| Brand Engagement: How Employees Make or Break Brands Contributor(s): Buckingham, I. (Author) |
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ISBN: 0230573061 ISBN-13: 9780230573062 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: November 2007 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | International - General - Business & Economics | Public Relations |
| Dewey: 658.827 |
| LCCN: 2008000157 |
| Series: International Political Economy |
| Physical Information: 0.8" H x 6.52" W x 9.44" (1.12 lbs) 221 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. |