| Surfing the Global Tide: Automotive Giants and How to Survive Them 2009 Edition Contributor(s): Wynn-Williams, M. (Author) |
|
 |
ISBN: 0230579248 ISBN-13: 9780230579248 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Hardcover - Other Formats Published: April 2009 Annotation: Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Automobile Industry - Business & Economics | Management - General - Business & Economics | International - General |
| Dewey: 338.476 |
| Physical Information: 0.86" H x 6.45" W x 9.32" (1.25 lbs) 271 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies thefundamental economies of scale and firm organizational structure." |