| Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing 2009 Edition Contributor(s): Sutton, D. (Author) |
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ISBN: 0230611745 ISBN-13: 9780230611740 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: October 2009 Annotation: "Globalizing Ideal Beauty" is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 659.109 |
| LCCN: 2009004025 |
| Physical Information: 0.7" H x 5.6" W x 8.3" (0.75 lbs) 210 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. |
