| Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s Contributor(s): Stole, Inger L. (Author) |
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ISBN: 0252030591 ISBN-13: 9780252030598 Publisher: University of Illinois Press OUR PRICE: $123.75 Product Type: Hardcover - Other Formats Published: April 2006 Annotation: It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - History | United States - 20th Century - Technology & Engineering | Telecommunications |
| Dewey: 659.109 |
| LCCN: 2005017226 |
| Series: History of Communication (Hardcover) |
| Physical Information: 1" H x 7.38" W x 9.3" (1.40 lbs) 312 pages |
| Themes: - Chronological Period - 20th Century |
| Descriptions, Reviews, Etc. |
| Publisher Description: It hasn't occurred to even the harshest critics of advertising since the1930s to regulate advertising as extensively as its earliest opponentsalmost succeeded in doing. Met with fierce political opposition fromorganized consumer movements when it emerged, modern advertisingwas viewed as propaganda that undermined the ability of consumers tolive in a healthy civic environment. In Advertising on Trial, Inger L. Stoleexamines how these consumer activists sought to limit the influence ofcorporate powers by rallying popular support to moderate and transformadvertising. She weaves their story together through the extensive useof primary sources, including archival research done with consumer andtrade group records, as well as trade journals and a thoroughengagement with the existing literature. |