| Race, Rock, and Elvis Contributor(s): Bertrand, Michael T. (Author) |
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ISBN: 0252072707 ISBN-13: 9780252072703 Publisher: University of Illinois Press OUR PRICE: $18.86 Product Type: Paperback - Other Formats Published: December 2004 Annotation: In Race, Rock, and Elvis, Michael T. Bertrand contends that popular music, specifically Elvis Presley's brand of rock 'n' roll, helped revise racial attitudes after World War II. Observing that youthful fans of rhythm and blues, rock 'n' roll, and other black-inspired music seemed more inclined than their segregationist elders to ignore the color line, Bertrand links popular music with a more general relaxation, led by white youths, of the historical denigration of blacks in the South. The tradition of southern racism, successfully communicated to previous generations, failed for the first time when confronted with the demand for rock 'n' roll by a new, national, commercialized youth culture. In a narrative peppered with the colorful observations of ordinary southerners, Bertrand argues that appreciating black music made possible a new recognition of blacks as fellow human beings. Bertrand documents black enthusiasm for Elvis Presley and cites the racially mixed audiences that flocked to the new music at a time when adults expected separate performances for black audiences and white. He describes the critical role of radio and recordings in blurring the color line and notes that these media made black culture available to appreciative whites on an unprecedented scale. He also shows how music was used to define and express the values of a southern working-class youth culture in transition, as young whites, many of them trying to orient themselves in an unfamiliar urban setting, embraced black music and culture as a means of identifying themselves. By adding rock 'n' roll to the mix of factors that fed into civil rights advances in the South, Race, Rock, and Elvis shows how the music,with its rituals and vehicles, symbolized the vast potential for racial accord inherent in postwar society. |
| Additional Information |
| BISAC Categories: - Music | Genres & Styles - Rock - Music | History & Criticism - General - Music | Genres & Styles - Soul & R&b |
| Dewey: 781.660 |
| Series: Music in American Life |
| Physical Information: 0.92" H x 6.06" W x 9.08" (1.15 lbs) 352 pages |
| Themes: - Cultural Region - South |
| Descriptions, Reviews, Etc. |
| Publisher Description: Did Elvis Presley's brand of rock 'n' roll help revise racial attitudes in postwar America? Michael T. Bertrand delves into this question and many others to investigate popular music's revolutionary influence on black-white relations in the South. Youthful fans of rhythm and blues, rock 'n' roll, and other black-inspired music often broke from their segregationist elders and ignored the color line. Not coincidentally, these same young white people--the southern branch of a national and commercialized youth culture--led a general relaxation of racist attitudes. Bertrand argues that African American music facilitated a new recognition of black people as fellow human beings. African American audiences welcomed Elvis with enthusiasm while racially mixed audiences flocked to music venues at a time when adults expected separate performances for black and white audiences. Bertrand also describes the critical role of radio and recordings in making African American culture available to white fans on an unprecedented scale. Over time, southern working-class youth used the new music to define and express new values and build their own identities. |