| The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value Contributor(s): Bertini, Marco (Author), Koenigsberg, Oded (Author) |
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ISBN: 0262542773 ISBN-13: 9780262542777 Publisher: MIT Press OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: January 2022 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management Science - Technology & Engineering | Social Aspects - Business & Economics | Industries - Computers & Information Technology |
| Dewey: 658.812 |
| LCCN: 2019058447 |
| Physical Information: 0.8" H x 5.5" W x 8.6" (0.50 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How some firms are rewriting the rules of commerce by pursuing ends--actual outcomes--rather than selling means--their products and services. Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (products and services), they adopt innovative revenue models to pursue the ends (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior. |
