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Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics Revised Edition
Contributor(s): Glimcher, Paul W. (Author)
ISBN: 0262572273     ISBN-13: 9780262572279
Publisher: MIT Press
OUR PRICE:   $34.65  
Product Type: Paperback - Other Formats
Published: September 2004
Qty:
Annotation: In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.
Additional Information
BISAC Categories:
- Psychology | Cognitive Psychology & Cognition
- Business & Economics | Economics - Theory
Dewey: 153.2
LCCN: 2002026328
Series: Bradford Book
Physical Information: 0.7" H x 6.36" W x 8.94" (1.16 lbs) 400 pages
 
Descriptions, Reviews, Etc.

Contributor Bio(s): Glimcher, Paul W.: - Paul W. Glimcher is Associate Professor of Neural Science and Psychology at the Center for Neural Science, New York University.