| The Real Power of Brands: Putting Brands to Work in a Changing World Contributor(s): Crainer, Stuart (Author) |
|
 |
ISBN: 0273613790 ISBN-13: 9780273613794 Publisher: FT Press OUR PRICE: $29.65 Product Type: Hardcover Published: August 1995 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Entrepreneurship |
| Dewey: 658.82 |
| Series: Financial Times |
| Physical Information: 0.9" H x 6.37" W x 9.5" (1.09 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition. |