| Marketing Public Transit: A Strategic Approach Contributor(s): Bateson, J. (Author), Day, George (Author), Lewin, Gordon (Author) |
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ISBN: 0275924998 ISBN-13: 9780275924997 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover Published: November 1987 Annotation: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper "marketing mix"--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved. |
| Additional Information |
| BISAC Categories: - Transportation - Political Science | Public Affairs & Administration |
| Dewey: 388.406 |
| LCCN: HE4456 |
| Series: Praeger Special Studies Series in Comparative Education |
| Physical Information: 0.56" H x 6" W x 9" (1.09 lbs) 238 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved. |
