Limit this search to....

Candidate Images in Presidential Elections
Contributor(s): Hacker, Kenneth L. (Editor), Hacker, Kenneth L. (Other)
ISBN: 0275947149     ISBN-13: 9780275947149
Publisher: Praeger
OUR PRICE:   $94.05  
Product Type: Hardcover - Other Formats
Published: September 1995
Qty:
Additional Information
BISAC Categories:
- Political Science | Political Process - Campaigns & Elections
- Language Arts & Disciplines | Communication Studies
- Political Science | History & Theory - General
Dewey: 324.973
LCCN: 94042824
Lexile Measure: 1430
Series: Praeger Series in Political Communication (Hardcover)
Physical Information: 0.63" H x 6" W x 9" (1.10 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.