Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence Contributor(s): Elwood, William (Author) |
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ISBN: 0275951502 ISBN-13: 9780275951504 Publisher: Praeger OUR PRICE: $54.45 Product Type: Paperback - Other Formats Published: June 1995 Annotation: Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's "Observations" campaign of the 1970s and 80s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. |
Additional Information |
BISAC Categories: - Social Science - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies |
Dewey: 659.2 |
LCCN: 94042837 |
Lexile Measure: 1370 |
Series: Praeger Series in Political Communication (Paperback) |
Physical Information: 1.04" H x 6.06" W x 9.1" (1.21 lbs) 352 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike. |