BooksRock.com - Kids Books At Amazing Low Prices!

This work by a well-known futurist and Danish diplomat, examines Europe's future, analyzing the deepest currents governing the evolution of Europe in relation to the interaction of culture and technology. The book describes the role of the European nation-states, regions, and enterprises. It provides a sketch of the European role vis-a-vis the United States and Japan. And it outlines the author's view of Europe's passage from the industrial to the immaterial age: the competitive parameter of Europe's future will be primarily that of culture, and the cultural attribute will define the profile of all European enterprises. Culture, knowledge, and entertainment will take over as the engines of future economic development. Moller is buoyant with regard to the future of European integration, and in suggesting culture as the driving force behind that integration, he offers a new and refreshing vision for Europe's future.