| The Great American Blow-Up: Puffery in Advertising and Selling Revised Edition Contributor(s): Preston, Ivan L. (Author) |
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ISBN: 0299152545 ISBN-13: 9780299152543 Publisher: University of Wisconsin Press OUR PRICE: $18.95 Product Type: Paperback - Other Formats Published: August 1996 Annotation: This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Dewey: 659.1 |
| LCCN: 96-8273 |
| Physical Information: 0.64" H x 6.02" W x 8.98" (0.79 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present. |
