Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever Contributor(s): Heinrichs, Jay (Author) |
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ISBN: 0307716368 ISBN-13: 9780307716361 Publisher: Crown Publishing Group (NY) OUR PRICE: $19.00 Product Type: Paperback - Other Formats Published: October 2011 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Speech & Pronunciation - Language Arts & Disciplines | Rhetoric - Language Arts & Disciplines | Writing - General |
Dewey: 808.042 |
LCCN: 2011010453 |
Physical Information: 0.8" H x 5.1" W x 7.9" (0.65 lbs) 352 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Yes, it's true: you can learn how to be a verbal wizard Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh- even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly helpful - tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls" and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve "wordsmith immortality" but you will become a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember your priceless lines. |