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Effective Chemistry Communication in Informal Environments
Contributor(s): National Academies of Sciences Engineeri (Author), Division of Behavioral and Social Scienc (Author), Board on Science Education (Author)
ISBN: 0309377528     ISBN-13: 9780309377522
Publisher: National Academies Press
OUR PRICE:   $46.55  
Product Type: Paperback
Published: September 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Science | Chemistry - General
- Education | Teaching Methods & Materials - Science & Technology
- Science | Study & Teaching
Dewey: 507
LCCN: 2016946891
Physical Information: 0.4" H x 6.9" W x 9.9" (0.85 lbs) 168 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.