| The Planetary Bargain: Corporate Social Responsibility Comes of Age 1999 Edition Contributor(s): Hopkins, Michael (Author) |
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ISBN: 0312218338 ISBN-13: 9780312218331 Publisher: Palgrave MacMillan OUR PRICE: $161.49 Product Type: Hardcover - Other Formats Published: January 1999 Annotation: Unemployment remains stubbornly high in the richest nations of the world, and large transnational corporations continually downsize. A few get richer, but many are wondering where they will find customers for their goods amid the growing impoverishment of many developing countries. This book touches on the problem by examining the issue of corporate social responsibility, arguing that it is both good for business and essential for future prosperity and stability. It presents the case for a worldwide agreement, or "planetary bargain," between the private and public sectors and looks at the implications of such an idea. The book includes case studies of international companies who have adopted socially responsible programs and analyzes research in this area over the past two decades. |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Sustainable Development - Business & Economics | Business Ethics - Business & Economics | Marketing - General |
| Dewey: 658.408 |
| LCCN: 98008575 |
| Physical Information: 0.91" H x 5.72" W x 8.8" (1.09 lbs) 229 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility. His presentation of the case for a worldwide agreement or planetary bargain' between the private and public sectors is both a challenge and a potential source of hope for all those engaged in business in the last years of the twentieth century. |
