| Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey Contributor(s): Fisher, Joseph C. (Author) |
|
 |
ISBN: 031328959X ISBN-13: 9780313289590 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: August 1993 |
| Additional Information |
| BISAC Categories: - Reference | Bibliographies & Indexes - Psychology | Statistics - Business & Economics | Marketing - General |
| Dewey: 016.659 |
| LCCN: 93009316 |
| Lexile Measure: 1430 |
| Series: Contributions to the Study of Mass Media and Communications, |
| Physical Information: 0.5" H x 6.14" W x 9.21" (1.05 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior. |
