| Movies, Masculinity, and Modernity: An Ethnography of Men's Filmgoing in India Contributor(s): Derne, Steve (Author) |
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ISBN: 0313312877 ISBN-13: 9780313312878 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: March 2000 Annotation: Men in India are attracted to Hindi films partly because of their attraction to depictions of "modern" lifestyles. Derne argues that films help men handle their ambivalence about modernity by rooting their sense of "Indianness" in women's acceptance of traditional food habits, clothing, and gender subordination. The book is one of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences. Derne considers the effects of films' eroticization of domination and submission on men's sexuality. The study provides ethnographic support for Mulvey's argument that filmgoing prompts men to make women the object of a controlling look. The book shows how films invent new ideologies of male dominance by associating Indianness with limitations on women's movements, and by portraying men as rational and modern, and women as emotional and traditional. One of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences, the book contributes to a rethinking of some key arguments in media studies. While media studies have rightly focused on how films prompt men to gaze at women, this study shows that films simultaneously encourage men to see themselves as the object of controlling looks. Derne exposes as one-sided the scholarly emphasis on how Indians value hierarchy and group guidance, asserting that Indian films instead celebrate individualism and love. |
| Additional Information |
| BISAC Categories: - Performing Arts | Film - History & Criticism - Social Science | Men's Studies - Social Science | Ethnic Studies - General |
| Dewey: 791.430 |
| LCCN: 99046152 |
| Lexile Measure: 1330 |
| Series: Contributions in Sociology (Hardcover) |
| Physical Information: 0.88" H x 6.38" W x 9.46" (1.13 lbs) 224 pages |
| Themes: - Cultural Region - Indian - Ethnic Orientation - Indian - Sex & Gender - Masculine |
| Descriptions, Reviews, Etc. |
| Publisher Description: Men in India are attracted to Hindi films partly because of their attraction to depictions of modern lifestyles. Dern D'e argues that films help men handle their ambivalence about modernity by rooting their sense of Indianness in women's acceptance of traditional food habits, clothing, and gender subordination. The book is one of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences. Dern D'e considers the effects of films' eroticization of domination and submission on men's sexuality. The study provides ethnographic support for Mulvey's argument that filmgoing prompts men to make women the object of a controlling look. The book shows how films invent new ideologies of male dominance by associating Indianness with limitations on women's movements, and by portraying men as rational and modern, and women as emotional and traditional. One of the first ethnographic studies of filmgoing and one of the first to focus on mainstream male audiences, the book contributes to a rethinking of some key arguments in media studies. While media studies have rightly focused on how films prompt men to gaze at women, this study shows that films simultaneously encourage men to see themselves as the object of controlling looks. Dern D'e exposes as one-sided the scholarly emphasis on how Indians value hierarchy and group guidance, asserting that Indian films instead celebrate individualism and love. |
