| The Brand Gap: Revised Edition REV Edition Contributor(s): Neumeier, Marty (Author) |
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ISBN: 0321348109 ISBN-13: 9780321348104 Publisher: New Riders Publishing OUR PRICE: $35.99 Product Type: Paperback Published: August 2005 Annotation: A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Computers | Computer Graphics - Business & Economics | Advertising & Promotion |
| Dewey: 658.827 |
| LCCN: 2006272689 |
| Series: Aiga Design Press |
| Physical Information: 0.56" H x 5.32" W x 8.02" (0.64 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution. |