| Electoral Strategies and Political Marketing 1992 Edition Contributor(s): Bowler, Shaun (Editor), Farrell, David M. (Editor) |
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ISBN: 0333558944 ISBN-13: 9780333558942 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Hardcover - Other Formats Published: November 1992 |
| Additional Information |
| BISAC Categories: - Political Science | Political Ideologies - Democracy - Political Science | Political Process - Campaigns & Elections - Business & Economics | Marketing - General |
| Dewey: 324.7 |
| LCCN: 92009458 |
| Series: Contemporary Political Studies |
| Physical Information: 0.75" H x 5.5" W x 8.5" (1.04 lbs) 245 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion. |