| Mass Communication Research Methods 1998 Edition Contributor(s): Cottle, Simon (Author), Hansen, Anders (Author), Negrine, Ralph M. (Author) |
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ISBN: 033361710X ISBN-13: 9780333617106 Publisher: Red Globe Press OUR PRICE: $52.42 Product Type: Paperback - Other Formats Published: May 1998 |
| Additional Information |
| BISAC Categories: - Social Science | Media Studies - Performing Arts | Reference - Education | Philosophy, Theory & Social Aspects |
| Dewey: 302.230 |
| Physical Information: 0.8" H x 5.5" W x 8.5" (1.01 lbs) 360 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate. |
